Palermo Financial Group
Category
UI/UX Design
Industry
Real Estate Lending
Duration
2 Weeks
About the project
We transformed Palermo Financial Group’s outdated site into a sleek, mobile-first platform that highlights their $400M+ funding record and simplifies the loan process. The redesign delivers a streamlined, conversion-focused experience while meeting financial compliance standards and standing out from regional competitors.
Design Process
Problem identification & research
Identify Solution & ideation
Sketch & designing
AB Testing
Refining Design














