AIPATHOS
Category
Brand Identity Design
Industry
Fashion & Lifestyle
Duration
2 Weeks
About the project
AIPATHOS is a bold creative brand with a strong focus on expressive visuals and a memorable identity. We designed a custom wordmark using distinctive letter shapes, paired with rich purple tones and a simple black and white palette. The identity was explored across clothing, bags, signs, stationery and digital screens. Every application keeps the branding consistent while giving it a fresh, confident and recognizable look.
Design Process
Problem identification & research
Identify Solution & ideation
Sketch & designing
AB Testing
Refining Design
